because I’m always switching back and forth between the two” (p. 40). Multiframe thinking requires moving beyond narrow, mechanical approaches for understanding organizations. We cannot count the number of times managers have told us that they handled some problem the “only way” it could be done. That was United Airline’s initial defense in April 2017, when video of a bloodied doctor being dragged off a plane went viral. United’s CEO wrote that “our agents were left with no choice” because the 69-