“go the extra mile,” which comes from a portion of the Sermon on the Mount in which Jesus tells his followers that if a soldier requires that they carry his equipment for one mile, they should carry it for two. People expect to get what they pay for, and they seldom take notice when they get only that. When someone goes the extra mile in giving the customer more than is required, the customer remembers that good feeling, develops loyalty, and tells others about it. Doing business or serving others