Having met Jesus in Jerusalem, we turn next to Athens. We enter the Agora, the marketplaces of the twenty-first century. The sights and sounds of our society’s consumer spaces are largely the legacy of Leo Burnett. Burnett was the Chicago ad-man whom Time magazine branded “the Sultan of Sell,” ranking him among the top 100 most influential people of the twentieth century. According to Time, Burnett “was obsessed with finding visual triggers that could effectively circumvent