Fred Smith’s thirteenth-floor office overlooks two Dallas freeways and, in the distance, Texas Stadium. On the wall opposite the window is a wooden plaque that reads: LORD, FILL MY MOUTH WITH WORTHWHILE STUFF, AND NUDGE ME WHEN I’VE SAID ENOUGH. For Fred Smith, that prayer has been answered time after time. As a communicator, Fred has a way of identifying the essence of an issue and speaking to it directly and pointedly. It’s a skill he has worked hard to develop. He once compared himself