CHAPTER ELEVEN WHEN MORE IS LESS You shall not covet. Michael Lewis, best-selling author and journalist, began his most recent book, Money Culture, by saying, At the beginning of the last decade there was a kind of moral fad in parts of the United States that spread almost immediately to the capital cities of industrial Europe. The age-old Anglo-European taboo of handling money was shoved offstage by the sheer force of events in the financial world, clearing the way for a new money culture.… In 1985,