the day, relate truth to people where they are, and be on-target with its mission. Who would argue with this? Any secular organization, from the local bank to the latest blue chip company, wants to be people sensitive, market savvy, and influential. The problem with each of these approaches to the church is lack of depth. On the surface they sound fine. But, unfortunately, that’s where they remain—on the surface. Such radical shifts in the direction of the church are, I believe, the result of an