Imagine being in that environment, without one second’s relief from the sun, never any water or a breeze to cool you off, and the knowledge that it will be like this forever. And what’s worse, you still have all your faculties working all the time so you can’t even “tune out,” or just quit thinking about it, and perhaps gain one second’s worth of peace. Make no mistake. The rich man was in immediate, intense, and unrelieved torment from the fire of God’s wrath the moment he opened his eyes in hell.