something that promises so much but delivers so little. It’s like waking up on Christmas morning day after day, eager to open the gift we’ve dreamed of all year, but discovering an empty box beneath the colorful wrapping paper and bow. The second comment I hear men make is, “I am tired of the never-ending battle over lust.” A battle that so often leads to defeat. Borrowing from the shampoo bottle instructions, I call it the “lather, rinse, repeat” cycle. First, it begins with getting clean— genuine