New Measures. The style of revivalism espoused by Charles G. Finney which highlighted the place of human effort in obeying divine laws to promote religious awakenings. Finney started his revivalist work in the “Burned-Over District” of Western New York in the mid 1820s. Ordained by the Presbyterians, he had studied law. Since his primary purpose was multiple individual conversions, he used some highly criticized methods (or measures) to achieve results. Exerting direct and often public pressure on