Omega Paw Self-Cleaning Litter Box (for cats) I: Titles that create intrigue. For example: • Steve Jobs: One Last Thing (movie) • Heaven Is for Real: A Little Boy’s Astounding Story of His Trip to Heaven and Back (book) • Euphoria, by Calvin Klein, eau de parfum spray (perfumes) N: Titles that identify a need. For example: • Mommy I’m Here Child Locator (wireless GPS bracelet for kids) • True Calm Amino Relaxer by New Foods (supplement) • Fearless: Imagine Your Life Without Fear (book) C: Titles that