expectations does the typical customer bring to this experience? 4. What does failing to meet customers’ expectations for this experience look like? 5. What does exceeding customers’ expectations for this experience look like? These questions can be used on your own or in a group setting to create a wow conversation. To illustrate, let’s say that we have realized our product is more than the thing we produce. It is the total customer experience, and it begins from the moment our customers walk into our corporate