also include your personal appearances as a public speaker, musician, or entertainer. It might even include traditional media such as a newspaper column, magazine articles, or radio show. It most likely will include a combination of all these items. As in times past, success today is not so much about what you know; it’s about who you know. And the who is your platform. You may already have—or believe you have—a significant what. But you have to make yourself heard amidst the noise of thousands