First, as a general rule, a person did not want to give his enemies any opportunity to assign a name to him. At worst, the enemies would impugn his reputation and cause him to lose honor. At best, the opponents would weaken his reputation, either by the nature of their designations or because of the social locations from which they identified their victim. Second, and closely related to the first rule, Mark presented Jesus as one who defined his identity through his own actions rather than through