worship has forms of speech that follow familiar patterns, such as the sermon, the announcements, and the prayers. Television has conventional forms, such as those of the news, the talk show, or the advertisement. The academy has its forms, such as the lecture, the seminar, or the faculty meeting. The special occasions of everyday life have them, such as the speeches of various participants in a wedding. In each case one can analyze the regular structure, language, and conventions of the forms of