BUT ALSO [in those days] there arose false prophets among the people, just as there will be false teachers among yourselves, who will subtly and stealthily introduce heretical doctrines (destructive heresies), even denying and disowning the Master Who bought them, bringing upon themselves swift destruction. And many will follow their immoral ways and lascivious doings; because of them the true Way will be maligned and defamed. And in their covetousness (lust, greed) they will exploit you with