We were created for eternity. Winning is great, and we should desire to pursue it, but there is a good reason why it doesn’t satisfy us at a soul level. It was never supposed to. Error #3 (from Christian and Secular Culture): You Should Care More about Trying Your Best Than about Winning We say this to kids to try to make them feel better when they lose. There’s some truth to it, but the bottom line is that in sports, there is almost always a definite winner and a definite loser. That’s the point.