exactly what I would like to hear!” These speakers are typically dumbfounded when they find out their listeners were less than impressed. It never occurred to them that their listeners didn’t have the same experience with their subject matter. The hard truth is that the same thing often happens in worship services every weekend. Preachers preach sermons they would love to hear, and that’s the problem! Most listeners don’t share the same frame of reference as their preachers. However, many preachers