These preachers sought to exploit media for the sake of the gospel. Though critics of these media stars invoke the sleezy image of Sinclair Lewis’s Elmer Gantry to demean their ministry, I remind you that the Protestant Reformation was tied to the technological invention of the printing press and the cheap book. Why should ministry be the foe of advances in technology? Media preachers often justify their media ministry with appeals to, “If Jesus had television, he would have used it to reach people.