in which a person actually hears the message of God’s love in such a way that it registers in his or her heart. We see in this conversion pattern that it is one thing to send a message and quite another to see that message make a lasting impact on someone’s life. American Christians tend to view evangelism as a one-shot deal—a “let ’em have it while we’ve got their attention” blast from both barrels of a shotgun loaded with Scripture. I can remember at least five significant encounters that