three categories: daily decisions, moments of tension, and transition times. DAILY DECISIONS Daily decisions are mundane choices that happen in real time, all the time. It’s that moment when a server asks you if you would like a salad with your dinner—yes or no? These are moments of choice that require an instant response but often come from a number of value decisions made earlier. Have I prioritized nutrition, taste buds, or expense? In the book Blink, Malcolm Gladwell referred to these daily