challenge men and women to become leaders. In their landmark leadership book The Leadership Challenge, Jim Kouzes and Barry Posner articulate that the most important leadership characteristic is credibility. Of credibility they write: Credibility is one of the hardest attributes to earn. And it’s the most fragile of human qualities. It’s earned minute-by-minute, hour-by-hour, month-by-month, year-by-year. But it can be lost in very short order if not attended to. We’re willing to forgive a few minor transgressions,