On the contrary, in this modern world that’s “bad faith,”1 for one can’t help but choose. The process of falsification, the creation of a false consciousness, brings about bad faith. It replaces choice with fictitious necessities: the individual, who in fact has a choice between different courses of action, posits one of these courses as necessary. Truth be told, choice is, often enough, a despicable thing. Gone are the days of unquestioned trust and subsequent action based on that trust. Nothing,