The bottom line is that quality decides who gets to play in the game, but service and value will determine who wins. Value Value is the third dimension of excellence. Jack Welch, the renowned CEO of General Electric, is often described as an executive known for breakthrough ideas and the will to apply them. General Electric could have suffered the same malaise experienced by other corporate giants formed around the turn of this century if it had not been for the foresighted leadership of Welch since