Unfortunately, we are all very easily conned into wasting our time on what adds no value to our lives. Aldous Huxley called it “man’s almost infinite appetite for distraction.”2 Worthless or worthwhile, our eyes are insatiable things. And this visual appetite raises interesting questions about what attention is and how we should use it. In the first volume of his landmark work The Principles of Psychology, William James explained the marvel and mystery of what it means to be an “attentive” being.3 He said that