fixate on something projected at us. In an outrage society like ours, spectacles are often controversies—the latest scandal in sports, entertainment, or politics. A spark bellows, grows into a viral flame on social media, and ignites the visual feeds of millions. That’s a spectacle. As the speed of media grows faster and faster, the most miniscule public slip of the tongue or passive-aggressive celebrity comment or hypocritical political image can become a spectacle. And often the most viral social