Many are terrified of failure, believing it to be a sign of unfaithfulness and God’s displeasure, not the foundation of the church Jesus sought to establish. Rather than placing their faith in a sinking Rock, many churches promote an image of lasting success that their followers can supposedly attain through the foundation of right belief—belief defined by whomever happens to represent their ideal image of success at the time. When right belief fails to yield the results they desire, churches turn