was probably using excellent equipment, but he lacked focus. Evidently his philosophy of hunting was, “There are deer in the woods somewhere. If I just shoot enough bullets in there, I’m bound to hit something!” Yeah, like me! If you aim at nothing, you will hit nothing every time. This is a dangerous and ineffective hunting strategy. It is also an ineffective communication strategy. Yet I am convinced that it is the unconscious, unspoken approach of many sincere communicators. “There are people