over these users every day. To have the maximum reach possible, we must understand the streams that our potential audience wades through on a daily basis and become part of them. What do I mean by streams? Simply put, a stream is the flow of digital content that our potential audience puts in front of themselves every day. Anyone who uses a digital device has these streams. They are the daily habits that we all have in the use of our devices. Every time we sit down in front of a