First, and in my opinion most fundamental, is the need to love and be loved. We all feel good about ourselves when we are helping others. This desire to love others accounts for the charitable, altruistic side of human beings. On the other hand, much of our behavior is motivated by our desire to receive love. You feel loved when you have the sense that people genuinely care for you, that your well-being is important to them, that they are looking out for your interests and giving of themselves for