because they’re coated with proteins, something the body finds beneficial, bad ideas attempt to make themselves believable by coating lies in bits of truth. For example: • The physical world is all we can see; therefore, anything spiritual is merely a creation of the human imagination. • Some rich people are greedy; therefore, we are justified in confiscating wealth. • Often religious people lie; therefore, no religious message should be believed. • Forces are at work beyond what we can see; therefore,