become tangible, even the names of “our” businesses speak too loudly. Why oh why do we name our businesses after Jesus? Just the “community” coffee shops alone make me squirm—Higher Grounds Coffee Shop, Holy Grounds, Jehovah Java, He-Brew … These may seem catchy and you might think that goofy slogans will cause a spiritually hungry person to pull over and kneel before the altar of Jesus juice, but it isn’t helpful. To be honest, Jesus probably thinks your coffee sucks and is on His way right now to