free-form brainstorming, asking "If money was no obstacle and there were no limitations, what might we do?" Capture every idea, hopefully including some wild and crazy concepts, to fuel and inform the next step. Step Three: MIGHT BE: Since budget WILL be an obstacle and there are real limitations, the person or team responsible for leading a specific ministry area should craft a "conceptual prototype" that helps clarify what the ideal solution or program might look like. The prototype draws from