Effective strategies begin by clearly defining the current reality. Remember, facts are our friends—even when they make us uncomfortable. We cannot move toward a future goal until we have honestly identified the present situation. Step Two: COULD BE: Highly creative and innovative teams come up with a hundred decent ideas in order to discover a truly great idea. That is why it is important to block time for the team to do some free-form brainstorming, asking "If money was no obstacle and there were