planning commission and potential employees, he had to identify himself with the need. Imagine the kind of response he would have received if he had said, "You folks have gotten yourselves into a bad mess. You know what you need to do? You need to rebuild that wall. If you need me, I'll be in my office. After all, I wasn't part of the problem. You people will have to get with it and do the work!" When you cast blame and criticism, you squelch motivation. When you identify with the problem, you encourage