Margin has been stolen away, and progress was the thief. If we want margin back, we will first have to do something about progress. To help us understand how progress sabotages margin, let’s examine how progress functions and the natural consequences of its behavior. The first principle to understand is that because of differentiation, progress ALWAYS gives us MORE. Axiom #1: Progress works by differentiating our environment, thus always giving us more and more of everything faster and faster. Let