Giving (2 Cor. 9:6–14) Emphasize the benefits! According to my friends in marketing, this is the key to good advertising. Make sure folks see the benefits that accrue if they buy your product. I imagine that makes it tough for an ad agency trying to sell cigarettes. And for a preacher trying to sell giving! Paul, however, was a master salesman. He stuck strictly to the truth. He didn’t push. And yet he made it clear that joyful giving has tremendous spiritual benefits. No one has to give. In fact,