popular is that they make other people who have no character feel better about themselves. But they aren’t real leaders. Lasting leadership is grounded in character. Character produces respect. Respect produces trust. And trust motivates followers. Even in the purely human realm, most people do recognize that true leadership is properly associated with character qualities like integrity, trustworthiness, respectability, unselfishness, humility, self-discipline, self-control, and courage. Such virtues