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Beyond the First Visit: The Complete Guide to Connecting Guests to Your Church is unavailable, but you can change that!

All churches like to think that theirs is the friendliest in town. But do visitors see it that way? Church consultant Gary McIntosh invites readers to take a look at their church through the eyes of visitors and potential visitors. His starting point, grounded in an understanding of God as a "welcomer," is that churches should see those who enter their doors as not merely visitors, but as guests,...

Determine your ministry area and focus advertising within this limited geographical area for best results. A ministry area is the geographical area from which a church draws most of its worshipers. This can be determined by placing a pin on a map where your church is located. Then add more pins showing where your worshipers live. A visual picture of your prime ministry area will develop. Or you can call the local planning department of your city or county and ask them what the average trip time is
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