2 Now Balako son of Zippor saw all that Israel had done to the Amorites.p 3 Moab was terrified of the people because they were numerous,q and Moab dreaded the Israelites. 4 So the Moabites said to the elders of Midian, “This horde will devour everything around us like an ox eats up the green plants in the field.”

Since Balak son of Zippor was Moab’s king at that time,